One of the biggest mistakes that I’ve heard a lot of people make again and again is they say I’m bad at sales or I’m uncomfortable with sales or I don’t know how to sell without feeling like sales-y or I feel guilty when I’m selling.

Today we’re gonna talk about how to sell without feeling sales-y or sleazy or gross.

How to sell from an authentic way, that’s not uncomfortable for you or your customer, and why you are the best salesperson for your company.

A lot of people end up with this misconception that if you’re selling something then it’s a bad thing. The reality about that is sales are really just service.

If you feel uncomfortable selling your products or services or if you feel like you don’t know how to have those conversations, if when you’re going into a sales meeting you feel nervous, or your palms sweat, or you just feel really, really uncomfortable, I want to teach you a trick that I’ve used and helped my clients to use when they are going in these sales situations.

Business is really just solving problems.

When you’re in a sales conversation with someone, it’s because they have a problem. It’s because they have a problem they need to help have solved, and there’s ultimately an outcome that they want to achieve.

If you’re a personal trainer, this person wants to lose weight. If you are a therapist, this person wants to have less anxiety.

Whatever it is that you’re doing, this person wants to have a specific outcome.

So as a business owner it’s your responsibility to help them to have that outcome. And the only way that you can really help them to have that outcome is to enter into a working relationship with them.

One of the things that I always ask my clients and the teams that I’ve trained is:

Do you feel like you are the best at what you do?

Do you feel like you are really, really good at what you do?

Do you feel like if they go down the road and they work with someone else that they’re going to get better service and they’re going get a better product than if they worked with you?

Most of the time people answer is a NO.

That’s exactly the point. If they work with you, over someone else, they’re going to have a better outcome then if they just go work with someone who really doesn’t have as much experience or cares as much as you do.

So when you are selling them, when you’re having these conversations, it is not about selling someone into something they don’t need. It’s really about providing this service for them and helping them to reach their goals.

Ultimately you’re helping them to have that outcome that they want.

And your only responsibility is to paint that picture.

You have to remember a few things.

#1: Sales is service – you’re not trying to sell them, you’re really trying to serve them.

You’re trying to serve them to a higher level to help them to meet their ultimate outcome.

#2: Whether they succeed or fail is not on you.

Ultimately you need to be unattached to the outcome.

You cannot go into a sales conversation committed to, dependent on the outcome of that, because they’re going to be able to feel that, and that’s going make them uncomfortable.

#3: Your whole job is to paint that before and after picture.

Let’s say that if you have someone who is 100 pounds overweight and you have a program that would help them to be able to lose the weight. It’s your responsibility to just go in there and say Jill, based on what you’ve told me, you’ve said that you want to lose 100 pounds, and you want to lose it for these reasons: you want to be able to play with your kids without getting short-winded, you want to be able to live longer so that you can have more time with your grandkids, you want to be more confident in your business.

You paint that outcome that they want.

And based on everything that you’ve told me, this is what I feel like is right for you. We have a six-month program that is going to take you through this transformation. Not only is it going to teach you what to eat, it’s going to teach you how to be disciplined and how to stick to this, and how to curb the risk that you might fall off the program, and you would narrow in on the things that they’re suffering with.

So you paint that before and after, and then you just leave it with them.

If you want to do this, so if you want to go from 100 pounds, I feel like it’s probably going to take six months to a year to achieve this, and the first six months this is what we’re going to do: we’re going overhaul your kitchen, we’re going to implement an exercise program that’s going to work for you, we’re going to eliminate all of the obstacles and the things that might come against you, those are the things that we’re going to do in the first six months.

And then Jill, is this really something you wanna do? And she’s gonna say yes or no, that’s it.

You are literally just being a service, that is it. They’re gonna say yes or no, and you don’t have to be attached to that outcome.

Always remember that sales is service that you’re not trying to sell people.

They’re either going to buy from you, or they’re going to buy from someone down the road who may not serve them to the highest level like you would.

If this was helpful for you make sure you tag a friend below in the comments, so that they can learn and they can increase their sales ability and they can grow with you. Sharing is caring, I love you guys, I’ll see you all soon.

P.S. If you want to make your next 12 months your best 12 months in business EVER but you’re not exactly sure where to start, register for our FREE 5 Day Business Bootcamp.

Inside the bootcamp, I’ll break down the most important steps you need to take over 5 days to completely transform your business.

I’ll teach you how to implement a simple 3 step formula to set yourself apart from your competition and draw your ideal clients to you like a magnet.

Plus, you’ll discover the secrets to confidence, clarity, and courage so you can get more clients at double (or even triple) the price without a huge list, a fancy funnel, or a social media following.