In the next five minutes, I’m going to tell you something that is going to change your world. It is going to help you to build and grow the brand that you want. It is something that most entrepreneurs miss.

Here’s the secret, and I’m going to tell you this because I’ve had so many conversations here lately with clients and prospective clients and people just on the street who have told me the same thing again and again and again.

And what they say to me is:

“OBridget. I don’t want to send out an email to my subscribers because I don’t want to blast them with content. I don’t want to email them too much because I’m afraid that they might unsubscribe.”

Or:

“Bridget. I don’t want to post about my business on Facebook because I’m afraid that people might unfollow my page.”

I have to tell you a secret.

If people are going to unsubscribe from your email list if you email them, they’re not ever going to buy from you.

You need to get them off of your email list. You only want people on your email list and on your Facebook that are going to help you and that are going to help you to grow your business.

Whether it is Facebook or Twitter or any other channel you use to communicate with your clients, you don’t want to be afraid that sharing what you have to say to them is going to make them unsubscribe.

That’s not going to grow your business.

People who are going to unsubscribe are not really connected or engaged with you anyway.

Your ideal client is going to want to hear from you.

They’re going to want to connect with you because you’re providing them with value.

Do you who talk about their business on their Facebook personal profile?

I do.

If you are friends with me on Facebook, you are going to hear me talk about my business.

Why?

Because it’s a big part of my life, and I’m really, really passionate about what I do. And I want to help people. And know that if you’re a business owner, it’s your responsibility to share your products and your services with people that you can help?

You are not going to be able to help people achieve their goals if you’re not sharing your products and your services.

If you’re afraid to share your products and your services on your Facebook profile, let me share something with you.

Anybody who is going to unfriend you because you have shared something about your business is not your friend to begin with.

The people who really love you, and who really care for you, and who are really in your corner are going to share your content. They’re going to be excited for you, and they’re going to want to see you succeed.

Especially as an entrepreneur, you have to be so careful about who you have in your inner circle because people are either for you, or they’re against you.

There’s not really a whole lot of in-between, and you don’t want to get confused about what people are for you and what people are against you.

Don’t have any fear about sending out emails or sending out Facebook posts or anything like that because ultimately, there are going to be people who want to connect with you.

You are missing out on that opportunity because you’re worried about the people who don’t want to connect with you.

If people don’t want to connect with you, they can bounce. They can go. They can go do something else because they’re not going to help you to grow yourself, and they’re not going to help you to grow your brand or your business anyway. So, have no fear about that.

Make sure that you’re engaging with your email subscribers.

Make sure that you’re engaging with people on Facebook and do that without fear knowing that they might unsubscribe, it’s okay. They weren’t for you anyway.

Now, if that was helpful for you, remember to share this message.

P.S. If you want to make your next 12 months your best 12 months in business EVER but you’re not exactly sure where to start, register for our FREE 5 Day Business Bootcamp.

Inside the bootcamp, I’ll break down the most important steps you need to take over 5 days to completely transform your business.

I’ll teach you how to implement a simple 3 step formula to set yourself apart from your competition and draw your ideal clients to you like a magnet.

Plus, you’ll discover the secrets to confidence, clarity, and courage so you can get more clients at double (or even triple) the price without a huge list, a fancy funnel, or a social media following.