In the next 10 minutes, I’m going to share with you exactly how I built my following from 200 people per week to over 70,000 people per week, and why none of that actually mattered.
When I launched a course and when I tried to sell people an actual product, no one bought it.
In fact I really couldn’t even give it away. I tried to give it away to ten people and they never even used it.
I want to share with you the mistakes that I made on that journey and what I had to shift to build a profitable business in the end.
I am a strategic marketing consultant and I’ve been working with big corporations for several years on scaling and growing your business and making them profitable and businesses from all around the world.
And I had something kinda crazy that happened to me and my family back in March of 2017.
We had one of our children was a senior in high school, and he was on his way to graduation, he was two months from graduation and on his way home one night. He got into a really bad motorcycle accident. And in that accident, he sustained a severe traumatic brain injury. So if you know anything about traumatic brain injuries, there’s a very, very long extended recovery process. So he was actually in a coma for almost seven months. We brought him home in a coma in July of 2017.
They actually wanted him to go into a nursing home.
Our son is 18, we’re not putting him in a nursing home.
At that point in time when he had his accident, we actually stopped working. We stopped doing really anything for ten months.
When you have something like that happen and you’re in the hospital for an extended period of time, you get to know the people who are around you and you experience these things together. I saw so many parents have to leave their kids. Not be able to be there with them whenever they woke up out of their comas, whenever they said their first word as they were taking their first steps.
This was the breaking point when I decided that whenever I stepped back into business that I was going to dedicate my life to teaching small business owners and fellow entrepreneurs the big business tactics that I’ve used to grow company after company after company, that I’ve used in my strategic consulting and that I use as a corporate scaler before I left and actually started up my own business.
I want to share with you those things and, now that you know my story, I would love to know your story, now that we’re friends and you know all about me:
I wanna know all about you and what your story is, What your business is? Why are you in business? What is it that you want to achieve?
Drop me a comment below and share your story and I promise I’m going to come back and respond to you and read your story.
I would love to know more about you and what you’re struggling with, and how can I help you.
We’ve been through a lot of different things in business, and I will be more than happy to answer any questions that you’ve got.
With all that being said, I want to share with you this really crazy experience that I had.
I had stepped out of the corporate world where I’d been working as a corporate marketing executive for many, many years.
I would go in and I would do strategic planning and train marketing teams and sales teams, and we would really identify how we were going to set ourselves apart in the market and basically go back in and scale up businesses that were not profitable.
When I stepped into doing this for myself and I decided that I wanted to build an online brand, I wanted to grow my business in that way through social media.
I have to be transparent with you.
I was a little bit cocky coming in. I have always been kind of like a marketing and sales savant. I’ve studied a lot of marketing and sales. At this point in my
However, when I first came into the business and started doing sales and marketing, I generated $6.5 million my first year, and just hit it out of the park.
And I didn’t really have a whole lot of experience.
I was really good at solving problems, really good at that kind of stuff.
When I started my own business and I decided I’m going to use social media. I didn’t think that it was gonna be that hard because I had spent so many years generating millions and millions of dollars in revenue that I was like: this can’t be that hard.
When I got started online, and I realized it’s a little bit harder than I thought.
I started studying. I studied all of these courses that were about growing a following on social media and building a business online and everything else that could help me.
I followed what they were saying to a tee, and it took me from a following of 200 people per week to a following of over 70,00 per week.
What ended up happening was I spent all this time and effort and energy building up this audience and this following, but by the time that I had built it to 70,000 people, I said wow, surely I should launch a product. I should launch a course.
I spent all of this time, all of this money and effort and energy building the course. I can’t even tell you how many thousands of dollars I spent.
I launched the course to my following, and literally no one bought.
I couldn’t even give it away. It was absolutely ridiculous.
I want to share with you what happened and where I failed and how I was able to flip that around and use those lessons to build a really, really successful business immediately after that.
Okay. I built my course, I launched it, I ran it to my following, and
I came up with three things that I knew I had done wrong.
here were three main things where I messed up.
The first thing was that I believed was, that because was someone was following me that they were connected with me. That they were actually invested in my brand, they understood my story.
I believed that they were really interested in me and who I was and what I stood for.
But the reality is that those likes and followers and all of that kind of stuff, none of that really matters. It’s much more beneficial to have a very small following that’s really engaged and connected with you than to have a large following that is not connected with you.
Mistake #1 was that I bought into the vanity metrics that don’t actually matter.
None of that actually matters. 70,000 people following you, so who cares? Who cares if they’re not seeing your
Mistake #2 was that I did not really really understand my audience.
I really didn’t.
I launched this course because I felt like I knew these people and what they were struggling with. I wanted to lead them down this path that I had gone. I wanted to lead them down and help them to have this transformation, this experience that I had gone through. I wanted them to have this same transformation and have this shift in their life
I just assumed that I knew what they needed and wanted to know.
But the reality, I didn’t know anything. I had no clue what they needed.
I never asked.
And that’s one of the most crucial things, one of the most important things that you can do as a business owner if you were looking to build a brand.
You want to ask people: What are you struggling with? How can I help you?
And you want to listen.
One of the biggest things that I can see that people struggle with again and again and again is really asking that question and listening to the answer. And then responding to that answer in a way that you are really being a service to them.
I didn’t stop and ask before I built this course and spent thousands and thousands of dollars building membership area and doing all the other crazy stuff.
I didn’t ask anybody if they even wanted it. And that’s why nobody wanted it!
Mistake #3: Building first and trying to sell later.
If you are in a small business and you’re still supporting your family and bills to pay, you don’t really have a whole lot of play room in there to make a lot of mistakes.
What you can do?
Instead of going and building anything right away and hoping it works out, is to think of something that you want to build and sell it before you actually build it.
That’s one of the things that I’ve changed. I don’t build anything before I’ve sold it. At all. Ever again, anymore.
That way once I’ve sold it, that confirms to me that it’s something that people actually want.
And then building membership area and doing that kind of stuff is really not that hard.
Knowing and having the ability to sell it first gives you that power to know that you’re not wasting your time. That allows you to serve on a higher level.
So those were the three things that I changed and that allowed me to build a business relatively quickly.
In less than 90 days I had built this six-figure business.
After I had had that failed launch, I flipped those switches and I was able to really build that successful business.
My challenge to you today is to figure out if there is any way that maybe you’re not listening to your audience or you’re believing in these vanity metrics and really thinking that they matter when they don’t.
How can you sell things before you actually build them into a product?
If you’re in the process of building a product right now, or a membership course, and you haven’t sold it yet, stop what you’re doing right now and go sell it.
That needs to be your number one priority.
I hope that that was helpful and if you know someone who would benefit from this material, please share this message with them.
P.S. If you want to make your next 12 months your best 12 months in business EVER but you’re not exactly sure where to start, register for our FREE 5 Day Business Bootcamp.
Inside the bootcamp, I’ll break down the most important steps you need to take over 5 days to completely transform your business.
I’ll teach you how to implement a simple 3 step formula to set yourself apart from your competition and draw your ideal clients to you like a magnet.
Plus, you’ll discover the secrets to confidence, clarity, and courage so you can get more clients at double (or even triple) the price without a huge list, a fancy funnel, or a social media following.