In the next five minutes, I’m going to share with you the two biggest marketing mistakes that hold most business owners back from ever building a successful brand online.

Mistake #1: Believing that you have to launch a product and to continue to open and close.

If you have a mastermind or if you have a membership program, or anything like that. Believing that you have to spend a lot of time and effort to launch and do a big build up and spend tons of money on Facebook ads and spend all of your time and effort to launch a product is kind of like trying to restart a fire again and again in the middle of a blizzard.

So imagine you’re in the middle of a snowstorm and you have worked so hard to start a fire. Let’s say your fire gets going and it gets bigger and it gets bigger and you’re so excited and you’re so warm and everything is good. Would you then just stomp the fire out?

Absolutely not.

Why?

Because then you’re in the middle of a blizzard and you’re cold again.

That’s kind of what it’s like to launch and relaunch different programs.

That’s not the way to do it because you spend so much time and effort launching your product to begin with there are gonna be people who are gonna wanna come through and buy from you again and again.

If you create a flagship program, something that you can continue to run that people are going to always want from you and continue to buy from you, that’s the way to go.

It’s going to decrease your overhead.

It’s going to increase your revenue.

And it’s going help you to get your time and your wits back.

Mistake #2: The second mistake that most people make is believing that you need a huge list in order to be successful.

I’m going to tell you a story about a client that I worked with just a few months ago. She had a huge list. (Over 100,000 people were on her list.)

But here’s the thing, she didn’t have any real connection with them.

Having a big list is, without having any real connection is just like having a random list of names. It doesn’t matter.

You want to be connected to people.

You’re much better off having a small list of 100 people who really, really understand who you are, what you do, and why they should work with you and who are really, really devoted to you rather than having a big list of 100,000 people.

For instance, this particular woman came to us because she had launched a product. She had spent a whole lot of time building up her fire in the middle of her blizzard and she sent all these emails out and had all of this money spent and copywriters. Then she sent out to this 100,000 person list and do you know how many people bought?

No one. No one bought from her.

They weren’t opening her emails. They were not reading her emails. They didn’t care because they didn’t have any relationship with her.

Now thinking that you have to have a big list in order to be successful is just wrong.

What you really need is connection.

So I hope these tips have been helpful for you. And if they have, remember sharing is caring. Be sure to share this with your friends and I’ll see you in the next video.

P.S. If you want to make your next 12 months your best 12 months in business EVER but you’re not exactly sure where to start, register for our FREE 5 Day Business Bootcamp.

Inside the bootcamp, I’ll break down the most important steps you need to take over 5 days to completely transform your business.

I’ll teach you how to implement a simple 3 step formula to set yourself apart from your competition and draw your ideal clients to you like a magnet.

Plus, you’ll discover the secrets to confidence, clarity, and courage so you can get more clients at double (or even triple) the price without a huge list, a fancy funnel, or a social media following.