– Hey guys, and welcome back. I’m excited that you are here today. We are going to talk about how to deal with doubt as an entrepreneur. How to overcome it and how to not let doubt destroy your business. So if you have no idea who I am, my name is Bridget Irby. I am a serial entrepreneur. I’m a strategic marketing consultant for corporations around the world. I’m a wife and I am a mother. The reason that you are looking at me and hearing from me right now is because March 7th of 2017, something kind of crazy happened to our family. Our son, who was a senior in high school, he was two months from graduation, was on his way home from physical training, and a car turned in front of his motorcycle and he was involved in a really, really bad accident. So he spent 37 days in the ICU, and almost seven months in a coma after he sustained a severe, severe, severe brain injury in that accident. And what happened in that season of our life is that my husband and I both took 10 months off of work just to focus on him and on our younger children, and really be there for our families when they needed it most. And something that was a really big, defining moment in our lives happened. I was sitting in the waiting room one day when our son was at a procedure, and I was sitting in the waiting room, and I saw a family, it was a mother and her young child who had been involved in an ATV accident. And she was having to leave so she didn’t have the same ability to be able to stay with her child like we did with ours, and her child was actually a good bit younger than ours was. And we had moved states by this point, and she wasn’t able to do all that. So she would literally drive in from another state every weekend, and she would spend the weekend there. And then she was gone. So she was gone all day when the doctors were there, and when things were happening. And she actually wasn’t there when her child woke up, which was very scary for her, it was very scary for her child, and there were just a lot of things that happened. And I watched as she couldn’t be there. And so it really struck me as a mom, and I knew that whenever I came back to work after our son started getting better, and I stepped back into my role of business, that I was going to dedicate my life to helping small business owners and entrepreneurs and solopreneurs really learn the marketing tactics and strategies that will actually help them to make money. That will actually help them to build a business that will allow them to be there for their family if they ever need to be there in that role. So there’s a lot of noise in this space, there’s a lot of stuff. There’s a lot of, you know, things that is just noise. It’s not gonna help you at all. And so that’s why I’m here. I am here to help as many people as I possibly can. And our goal is to give away more and better information for free that a lot of people charge for. So that’s where we’re at, that’s why you’re seeing my face right now or you’re listening to my voice. That is my story, I would love to hear your story. So give me a comment down below. Tell me your story. I would love to hear more about you and your business, and what your goal is, you know, what’s your mission in your business? What is your big why? Why are you here? And if there’s anything that I can do to help you, drop that in comment below, let me know any questions that you have, and I’ll be more than happy to answer them. So with all that being said, let’s dive in and talk about doubt and this circle of doubt, and what happens when we go into business for ourselves, and how I think so many people can get caught up, and they feel uncomfortable in sales conversations, they feel uncomfortable putting themselves out there. And they just have this fear and this doubt around a lot of different things. And this is gonna be a pretty short message today because it’s really, the thing that I’ve seen after working with people all across the world, both in corporations, and training individual sales consultants, and in working with small business owners. What I’ve found is that so many times we connect our business and our success or failure in business to our success or failure as a person. And the reality is is that those two are completely separate things. Because you’re a success in business, doesn’t mean that you’re a success in life. And just because you’re a success in life, doesn’t mean you’re a success in business. So I think a lot of times we can have doubt and fear that comes up around that. Because if we put ourselves out there and we show up the way that we know we need to show up in business, then if we fail, then that can mean that we failed. Like that we have failed as a person. So I want you to know right now that whether you succeed or fail in business, it doesn’t matter, it’s irrelevant. You know, you could start right now, and you could have a hundred businesses before you die. There could be so many things, and ultimately we’re all gonna fail. We’re all gonna fail at something at some point, at some time, and that’s gonna be how we learn, right? How we learn and how we grow. So I think failure and that fear that surrounds it, I think failure is awesome. You know, I think I’ve learned my greatest lessons by failing, and they’ve really helped me to become who I am. And so I think when you can disassociate your self worth from whether you succeed or fail in business, it will allow a lot of that doubt and that fear to go away, because ultimately, what does it matter? If you fail in business, in this business, you can start another one. There’s so many things, there’s so many opportunities that you have to keep going. The second thing about the doubt and the fear surrounding business and I think what holds a lot of people back is they really feel like their business is about them, right? And so we get involved in our heads, we think about, and it’s kind of related to the fear of failure, but it’s more about thinking that your business is about you and it’s a reflection of you. And the reality is is that your business is not about you at all, it’s not about you or your ideas. It’s not about you in any way, shape, or form. Your business is about your customer. That’s who your business is about. Your business is about serving your customer to the highest level possible. So if you wake up every day, and instead of thinking, oh I can’t do this, or I’m not gonna write this post today, or I’m not gonna record this video, because people might think bad or whatever, like who cares? Your only question every day when you wake up needs to be, how can I serve my clients and customers to a higher level today? And if that becomes your focus, and that becomes the noise in your head, instead of the doubt and the fear, you will build a powerful business. That’s the difference. That’s the thing that separates people who succeed and people who don’t. Because the people who succeed are focused on their customer. They’re not focused on themselves. They’re not worried about how they look or what people are gonna think. They focus on their customer and how they can serve higher and better. So I hope that was helpful for you today. If you have any questions, drop ’em below in the comments. I would love to hear ’em. And if that was helpful for you today, tag someone who may need to hear this message. Remember sharing is caring. Make sure that we can help spread this message so that we can get more money in the hands of more entrepreneurs who wanna do good with it. And I’ll see you guys again soon. Love you, bye.
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